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Gel Masking

Gel face masks offer a distinct product experience on top of results

Trend - When it comes to face masks, consumers view them as a time to decompress as much as they do an opportunity to treat skin concerns. Understanding this, brands in this space are increasingly offering gel-based face masks that offer a distinct application experience as well as hydrating results.

Insight - Consumers' growing interest in maintaining regular self-care routines (that include skincare regimens) are a byproduct of Millennial and Gen Z's desire for escapism in the small ways they can manage. Between competitive professional and educational environments as well as financial and political stressors, self-care routines are increasingly being prioritized as a form of self-preservation and maintaining mental health.
Workshop Question - How is your brand tapping into the self-care/wellness movement?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
12,811 Total Clicks
Date Range:
Dec 19 — Jun 20
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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