Category
Fashion
Scaled Restraint
Trend cluster
Category
Gel
Masking
Gel face masks offer a distinct product experience on top of results.
3.6
Trend score
Trend
What is the Gel Masking trend?
Gel Masking: When it comes to face masks, consumers view them as a time to decompress as much as they do an opportunity to treat skin concerns. Understanding this, brands in this space are increasingly offering gel-based face masks that offer a distinct application experience as well as hydrating results.
Insight
The consumer insight behind the Gel Masking trend
Consumers' growing interest in maintaining regular self-care routines (that include skincare regimens) are a byproduct of Millennial and Gen Z's desire for escapism in the small ways they can manage. Between competitive professional and educational environments as well as financial and political stressors, self-care routines are increasingly being prioritized as a form of self-preservation and maintaining mental health.
Trend themes
Themes within the Gel Masking trend
Three behaviours holding the trend together01
Gel Face Masks
The rise of gel-based face masks is changing the product experience of skincare, offering a unique and more hydrating option for consumers.
02
Fruit-Based Skincare
The alluring and natural benefits of fruit-based skincare products are increasingly popular, offering unique natural and non-toxic properties that fit modern skincare trends.
03
Toner-Infused Masks
Trends in toner-infused gel masks are taking the hydrating skincare experience to new heights, providing a refreshing and soothing sensation and eliminating costly toner products.
Industry implications
What the Gel Masking trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The popularity and innovation trends in gel-based, fruit-based, and toner-infused masks promote the need for natural, hydrating, and non-toxic skincare options.
For
Wellness Industry
The combination of the growing demand and importance of mental health with self-care produces a shift in consumer preferences towards calming, sensorial skincare experiences that offer relief and comfort.
For
Personal Care Industry
The shift in consumer preferences towards versatile, refreshing, and affordable skincare routines opens an opportunity for personal care industry leaders to offer easily-accessible, multipurpose, and affordable skincare products.
Workshop question
How is your brand tapping into the self-care/wellness movement?
Trend signals
Trend signals for Gel Masking
Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 9%.
Popularity52%
Activity47%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gel Masking trend
4 featured examples from Dec 27, 2019 to Jun 30, 2020CategoryFashion
Pineapple-Powered Gel Masks
Too Faced's Pineapple Glow Face Mask Exfoliates & Softens Skin
Disruptive innovation opportunities within the skincare industry to create fruit-based products and chemical exfoliants.
CategoryFashion
Cooling Gel Masks
Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort
The skincare industry can capitalize on the trend by creating cooling gel masks and other innovative products that provide instant hydration and soothing comfort to consumers.
CategoryFashion
Cooling Toner-Infused Masks
The Freezing Mask by Sephora Collection Instantly Hydrates and Plumps
The skincare industry can capitalize on the cooling masks trend by developing innovative products that provide refreshing and rejuvenating benefits for the skin.
CategoryFashion
Multipurpose Jelly Masks
Yes To's Cooling Jelly Facial Mask Soothes Skin with Cucumber
Disruptive innovation opportunity: Introduce new products and technologies that offer multifunctionality and enhanced benefits for skincare.
