In the United Kingdom, Bodega Bay is offering two hard seltzer products that are sure to be a hyper-refreshing and guilt-free option for summer drinking. Each one contains 4% alcohol by volume and a total of 72 calories per can -- the container is 25 centiliters.
The product boasts a triad of ingredients -- "Brew Clear Alcohol, sparkling spring water, and fruit extracts." The two hard seltzers by Bodega Bay include one of Apple with Ginger & Acai Berry and one of Elderflower with Lemon & Mint. These tasty combinations guarantee a very refreshing and light experience, which is highly desirable during a warm summer's day.
Each can of Bodega Bay hard seltzer is made available to consumers at £ 2.95. The drink is available at select UK bars and through the Bodega Bay website.
What's Driving This Trend
- Low-sugar Alcohol Beverages
- There is an opportunity to develop new low-sugar alcoholic beverages to meet the increasing demand for guilt-free drinking options.
- Hard Seltzer Innovation
- There is an opportunity to create unique and enticing hard seltzer flavors to stand out in the market.
- Premium Low-calorie Drinks
- There is an opportunity to expand the market for premium low-calorie drinks with elegant branding and packaging.
Who This Affects Most
- Alcoholic Beverage Industry
- The alcoholic beverage industry can capitalize on the trend for low-sugar drinks by investing in research and development of new products.
- Hard Seltzer Industry
- The hard seltzer industry can innovate by offering unique and refreshing flavors to stand out in a rapidly growing market.
- Health Food and Beverage Industry
- The health food and beverage industry can expand their market by creating premium low-calorie drinks that prioritize taste and aesthetic appeal.
