Red Saint Botanical Spirits Offers a Hard Seltzer Alternative
Michael Hemsworth — December 4, 2021 — Marketing
References: drinkredsaint & bevnet
The Red Saint Botanical Spirits drink is a new offering that is poised to shake up the canned cocktail market with a flavorful and thoughtful option to try out. The drink is characterized by its spirit-based profile that has a 5% ABV with 110-calories and two-grams of sugar per serving to make it a great alternative to existing hard seltzer products on the market. The drink is infused with rare teas, botanicals and fruit purees to provide a rich, complex flavor profile.
Founder and Formulator Gianni Ottone spoke on the new Red Saint Botanical Spirits drink saying, "I think hard seltzer really abandoned what social drinking is all about: pleasure and connection. Our hope with Red Saint is to bring substance into the category, reminding people you don’t have to compromise quality and flavor for a clean, light drinking experience."
Founder and Formulator Gianni Ottone spoke on the new Red Saint Botanical Spirits drink saying, "I think hard seltzer really abandoned what social drinking is all about: pleasure and connection. Our hope with Red Saint is to bring substance into the category, reminding people you don’t have to compromise quality and flavor for a clean, light drinking experience."
Trend Themes
1. Spirit-based Canned Cocktails - Innovative companies can create new spirit-based canned cocktail options to disrupt the hard seltzer market.
2. Functional Ingredients in Ready-to-drink Cocktails - Companies can add unique and functional ingredients to their ready-to-drink cocktails, like rare teas and botanicals, to create a richer flavor profile and differentiate their product from competitors.
3. Innovative Packaging for Ready-to-drink Cocktails - Brands can prioritize packaging design to stand out on shelves and create a truly unique and eye-catching canned cocktail experience.
Industry Implications
1. Alcoholic Beverage Industry - Companies in the alcoholic beverage industry can leverage trends in spirit-based canned cocktails and innovative ingredients to create new products that appeal to consumers looking for a higher quality and more complex drinking experience than traditional hard seltzers.
2. Ready-to-drink Beverage Industry - The ready-to-drink beverage industry can capitalize on the trend of packaging design innovation to create new, unique, and visually appealing products that stand out on shelves and attract more consumers.
3. Functional Tea Industry - The functional tea industry can explore new opportunities in the spirits market by partnering with alcoholic beverage companies to provide unique and rare tea ingredients that can infuse new flavors and health benefits into spirit-based canned cocktails.
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