Category
Business
Assisted Conversion
Trend cluster
Category
E-commerce
Support
E-commerce businesses are supporting the sellers they work with due to COVID-19.
4.4
Trend score
Trend
What is the E-commerce Support trend?
E-commerce Support: E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.
Insight
The consumer insight behind the E-commerce Support trend
E-commerce platforms are experiencing a drastic uptick in demand as many consumers are unable to, or unwilling, to shop in-store due to health and safety cocerns. Many of these e-commerce companies are facing pressure to capitalize on increases in demand, while ensuring the financial stability of the companies that supply products to e-commerce platforms. By supporting those they work with, these companies are able to create a mutually beneficial relationship with clients and sellers.
Trend themes
Themes within the E-commerce Support trend
Three behaviours holding the trend together01
E-commerce Support
E-commerce platforms are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19.
02
Transition to E-commerce
Businesses affected by COVID-19 are transitioning to e-commerce shopping, prompting the development of initiatives such as e-commerce financing and transitional programs.
03
COVID-19 Support
COVID-19 support is being distributed by e-commerce businesses to help financially affected businesses with free consultation, special offers, discounts, and online marketplace solutions.
Industry implications
What the E-commerce Support trend means for industry
Where the trend changes the playbookFor
E-Commerce Financing
Businesses can take advantage of e-commerce financing initiatives by obtaining necessary capital for online transitions.
For
Online Retail
Online retail industries have seen an increase in demand due to COVID-19, prompting the creation of initiatives such as e-commerce financing and transitional programs.
For
Small Business Support
COVID-19 support distributed by e-commerce businesses is helping small and medium-sized businesses transition to online sales.
Workshop question
In what ways can your organization benefit from helping other groups?
Trend signals
Trend signals for E-commerce Support
Trend score 4.4 out of 10, from popularity 65%, activity 57%, freshness 9%.
Popularity65%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the E-commerce Support trend
5 featured examples from May 13, 2020CategoryBusiness
E-Commerce Financing Initiatives
Merchant Growth is Distributing E-Commerce Funding Due to Demand
The e-commerce industry can benefit from e-commerce financing initiatives to support businesses in adapting to increased demand and expand their online presence.
CategoryBusiness
E-Commerce Cash Flow Influxes
Shopify Will Distribute Interest Free-Cash Advances Due to COVID-19
Shopify's interest-free cash advances are specifically designed to support e-commerce companies that have been affected by the financial burden of COVID-19.
CategoryBusiness
E-Commerce COVID-19 Support
Yo!Kart is Distributing COVID-19 Support to Various Businesses
Disruptive innovation opportunities in providing solutions and services for businesses transitioning to online sales
CategoryBusiness
E-Commerce Transitional Programs
eBay's Up and Running Program Helps Businesses Transition
The Up and Running program presents a disruptive innovation opportunity for brick-and-mortar retailers looking to establish an e-commerce presence.
CategoryBusiness
Reduced E-Commerce Storage Fees
Amazon Waived Inventory Storage Fees to Help Sellers Cope
Opportunity for e-commerce platforms to adapt their fee structures and provide support to sellers during periods of economic uncertainty.
