Botanical beverage company 'Firefly' teamed up with B&B studio to redesign the branding of the brand's classic Firefly drinks. After the new design for 'Superfly' was released -- which featured a disappearing logo -- the brand decided to reflect its commitment to natural extracts and re-establish botanicals as the heart of its products by creating a label that shows off the purity of the ingredients with detailed illustrations.
The brand also took on a new slogan 'Revitalizing Botanical Drinks' that will be written on every bottle, along with a new color pallet that was create to appeal to a more grown-up crowd. Offering a new modern and sophisticated design, Firefly drinks plans to reach a larger audience by marketing the product in a more adult language -- branding its products as the perfect mix for alcohol.
Image Credit: Firefly, Dexigner
Upscale Drink Rebranding
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