What is the trend of fruit-based low-alcohol beverages?

Creating unique low-alcohol beverages with high-quality fruit-based ingredients that offer flavorful taste and lower intoxication levels.

What is the trend of alternative alcoholic beverages?

Developing innovative drinks that provide consumers with another option to traditional wines, beers or cocktails that reduce alcoholic percentage but maintain flavor.

What is the trend of sophisticated low-alcohol drinks?

Crafting low-alcohol beverages that appeal to consumers with sophisticated palates by using premium and unique ingredients like botanicals and honey.

What are the implications for the beverage manufacturing industry?

Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alternative beverages.

What are the implications for the hospitality industry?

Businesses in the hospitality industry can create innovative menus consisting of fruit-based low-alcohol drinks that cater to the growing market of discerning consumers who want to enjoy social outings but reduce alcohol intake.

What are the implications for the fruit & botanicals industry industry?

Fruit and botanical producers can benefit from increased demand for premium ingredients in drinks like the Woodstar low-alcohol beverage, and gain new markets to sell their products.

Fruit-Based Low-Alcohol Drinks : Woodstar

Woodstar is Made Using Premium Ingredients like Açai Berry

Michael Hemsworth — February 27, 2018 — Lifestyle

References: mywoodstar & foodbev

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The Woodstar low-alcohol drink has been unveiled by the brand as a new option for consumers that is crafted from premium ingredients and suitable for those who are looking to decrease their alcohol consumption.

The drink looks like a wine yet is made without grapes and incorporates Amazonian açaí berry, blackcurrants from France, a blend of other berries, botanicals, orange blossom honey and cocoa. This makes it a flavorful drink that can be enjoyed in place of traditional wines, beers and cocktails without causing intoxication too fast thanks to the 1% proof.

The Woodstar low-alcohol drink was discussed by one of the founders, Simon Baldry, who said, "Woodstar is very much a drink for people who love socialising and enjoying every moment without having to rely on alcohol to impress. Woodstar has character on the nose, lightness in the mouth and a dry finish that suits a sophisticated palate, it actually has more complexity than the average table wine."

Image Credit: FoodBev Media

Trend Themes

Fruit-based Low-alcohol Beverages — Creating unique low-alcohol beverages with high-quality fruit-based ingredients that offer flavorful taste and lower intoxication levels.
Alternative Alcoholic Beverages — Developing innovative drinks that provide consumers with another option to traditional wines, beers or cocktails that reduce alcoholic percentage but maintain flavor.
Sophisticated Low-alcohol Drinks — Crafting low-alcohol beverages that appeal to consumers with sophisticated palates by using premium and unique ingredients like botanicals and honey.

Industry Implications

Beverage Manufacturing — Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alternative beverages.
Hospitality — Businesses in the hospitality industry can create innovative menus consisting of fruit-based low-alcohol drinks that cater to the growing market of discerning consumers who want to enjoy social outings but reduce alcohol intake.
Fruit & Botanicals Industry — Fruit and botanical producers can benefit from increased demand for premium ingredients in drinks like the Woodstar low-alcohol beverage, and gain new markets to sell their products.

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