The Woodstar low-alcohol drink has been unveiled by the brand as a new option for consumers that is crafted from premium ingredients and suitable for those who are looking to decrease their alcohol consumption.
The drink looks like a wine yet is made without grapes and incorporates Amazonian açaí berry, blackcurrants from France, a blend of other berries, botanicals, orange blossom honey and cocoa. This makes it a flavorful drink that can be enjoyed in place of traditional wines, beers and cocktails without causing intoxication too fast thanks to the 1% proof.
The Woodstar low-alcohol drink was discussed by one of the founders, Simon Baldry, who said, "Woodstar is very much a drink for people who love socialising and enjoying every moment without having to rely on alcohol to impress. Woodstar has character on the nose, lightness in the mouth and a dry finish that suits a sophisticated palate, it actually has more complexity than the average table wine."
Image Credit: FoodBev Media
Why This Trend Is Growing
- Fruit-based Low-alcohol Beverages
- Creating unique low-alcohol beverages with high-quality fruit-based ingredients that offer flavorful taste and lower intoxication levels.
- Alternative Alcoholic Beverages
- Developing innovative drinks that provide consumers with another option to traditional wines, beers or cocktails that reduce alcoholic percentage but maintain flavor.
- Sophisticated Low-alcohol Drinks
- Crafting low-alcohol beverages that appeal to consumers with sophisticated palates by using premium and unique ingredients like botanicals and honey.
Industries Being Reshaped
- Beverage Manufacturing
- Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alternative beverages.
- Hospitality
- Businesses in the hospitality industry can create innovative menus consisting of fruit-based low-alcohol drinks that cater to the growing market of discerning consumers who want to enjoy social outings but reduce alcohol intake.
- Fruit & Botanicals Industry
- Fruit and botanical producers can benefit from increased demand for premium ingredients in drinks like the Woodstar low-alcohol beverage, and gain new markets to sell their products.
