The Willow Low-Alcohol Apple Spirit Has a Premium Profile
Michael Hemsworth — December 4, 2019 — Lifestyle
References: willow.london & conveniencestore
The Willow low-alcohol Apple Spirit has been reformulated by the brand to make it more widely applicable to adult drinkers who are seeking out an alternative libation to try in their favorite cocktails. The drink features a 0.5% ABV along with 15mg of broad-spectrum CBD, which will create a relaxing experience for drinkers to enjoy. The spirit features pineapple, kaffir lime, cherry tomatoes and cracked black pepper in the mix that has been mixed with natural spring water.
William Borrell of brand owner Ladies & Gentlemen bars explained the reformulation of Willow low-alcohol Apple Spirit saying, "Dropping the abv makes commercial sense; it’s what consumers want. However, we’re less about being evangelical and more about taking a distinctively laid-back and recreational approach to no / low - hence the CBD. There’s little or no point in trying to be preachy - people just want to chill out and enjoy an adult drink. By tapping into the benefits of the world’s most famous functional plant, Willow enables them to do just that.”
William Borrell of brand owner Ladies & Gentlemen bars explained the reformulation of Willow low-alcohol Apple Spirit saying, "Dropping the abv makes commercial sense; it’s what consumers want. However, we’re less about being evangelical and more about taking a distinctively laid-back and recreational approach to no / low - hence the CBD. There’s little or no point in trying to be preachy - people just want to chill out and enjoy an adult drink. By tapping into the benefits of the world’s most famous functional plant, Willow enables them to do just that.”
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