Floreat is a sparkling, low-alcohol wine that's packed with high-quality botanical ingredients to support health and wellness. As health-conscious drinkers choose to drink less alcohol in general and purchase low-ABV products to support their overall lifestyle choices, they are creating plenty of opportunities for traditional wines and spirits to be reintroduced with an emphasis on wellness.
Floreat offers a mindful and modern take on tonic wine and was crafted by medical herbalist and former Diageo executive Anne-Marie Hurst, chemist Fred Hollamby-Jones and sommelier Andrew Mclean. Five carefully chosen flavorful and functional botanical ingredients go into the making of the 5.4% ABV botanical wine—each elegant bottle contains 20 organic rose petals, 50 lime flowers, 75 milk thistle seeds and 40 violets, plus 10 vitamins.
In terms of taste, Floreat is said to be crisp, clean and zesty with a dry mouthfeel. The packaging -- which was completed by design studio Lewis Moberly, matches this experience with a minimalist and elegant aesthetic.
Key Themes Behind This Trend
- Low-alcohol Beverages
- Developing low-alcohol alternatives enriched with healthy ingredients presents an opportunity for the wellness sector.
- Herbal-infused Beverages
- Incorporating functional botanical ingredients into drinks is a trend that taps into consumers' growing interest in natural health remedies.
- Mindful Drinking
- Focusing on moderation and wellness in alcoholic beverages appeals to the health-conscious consumer and creates opportunity for disruption in traditional beverage industries.
Where This Applies
- Wine Industry
- The wine industry can appeal to health-conscious consumers by offering a variety of low-alcohol and functional ingredient options.
- Wellness Industry
- The wellness industry can expand into the beverage sector by incorporating natural ingredients and emphasizing moderation in drinking habits.
- Design Industry
- Design studios specializing in beverage packaging can capitalize on the trend of mindful and elegant alcohol branding that emphasizes natural ingredients and health benefits.
