French Bloom's Le Blanc and Le Rosé are organic French bubbly beverages with 0.0% alcohol that are ready to be popped open to mark life's milestone moments and make frequent activities that much sweeter.
While Le Rosé boasts a floral bouquet and vibrant notes, Le Blanc is a dealcoholized organic French Chardonnay wines that delights with tropical notes and sparkling freshness. Both are certified vegan and halal, and free from preservatives with zero added sugar.
LVMH, the French conglomerate behind Hennessy Cognac and Moët & Chandon Champagne, bought a 30% stake in French Bloom, investing in the upscale non-alcoholic sparkling wine producer and the changing way adults are celebrating special and everyday occasions.
What's Driving This Trend
- Luxury Non-alcoholic Beverages
- Upscale companies are venturing into the premium non-alcoholic drinks market, offering sophisticated choices for modern consumers.
- Organic Celebration Alternatives
- There's a growing demand for organic and preservative-free celebratory drinks, aligning with health-conscious consumer preferences.
- Vegan and Halal Certified Drinks
- Beverage producers are increasingly providing vegan and halal certified options, catering to diverse dietary and cultural needs.
Who This Affects Most
- Non-alcoholic Beverage Industry
- The non-alcoholic beverage sector is expanding, offering opportunities for innovation in taste and packaging.
- Organic Food and Beverage
- Organic certification is becoming more significant, driving demand for health-forward and eco-friendly beverages.
- Specialty Dietary Markets
- The rise of vegan and halal certified products is transforming the specialty dietary market, appealing to a broader customer base.
