Category
Business
Assisted Conversion
Trend cluster
Category
3d
Shopping
3d virtual shopping platforms aim to elevate the purchase journey.
6.3
Trend score
Trend
What is the 3d Shopping trend?
3d Shopping: 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Insight
The consumer insight behind the 3d Shopping trend
As e-commerce becomes the go-to not just for necessities or hard-to-find items, but for most of consumers' purchases, people are increasingly drawn to virtual shopping experiences that are both informative and experiential. Brands that prioritize information and detailed visuals are more trustworthy for consumers, particularly when it comes to shopping for items that they would traditionally try on or test out first.
Trend themes
Themes within the 3d Shopping trend
Three behaviours holding the trend together01
3D Virtual Shopping
3D visuals on e-commerce platforms offer more immersive experiences, making customers more informed and confident in their purchases, and is becoming increasingly popular.
02
AR Try-On Experiences
App-based AR try-on experiences with fashion partners offer fun and easy virtual shopping, including 3D body mesh and gesture recognition capabilities.
03
Virtual Shopping Districts
Virtual shopping centers are being introduced to connect shoppers to local small businesses, as a way to build awareness, get new customers and make sales for local retailers.
Industry implications
What the 3d Shopping trend means for industry
Where the trend changes the playbookFor
E-commerce industry
The e-commerce industry can benefit from using 3D visuals on their platforms to offer more immersive virtual shopping experiences.
For
Fashion industry
The fashion industry can utilize app-based AR try-on experiences with fashion partners to boost product discovery and support safe try-on experiences.
For
Small business industry
The small business industry can leverage Virtual Shopping Districts to connect shoppers to local retailers for more accessible and easy shopping experiences.
Workshop question
How is your brand enhancing its virtual shopping experience for customers?
Trend signals
Trend signals for 3d Shopping
Trend score 6.3 out of 10, from popularity 92%, activity 87%, freshness 10%.
Popularity92%
Activity87%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the 3d Shopping trend
10 featured examples from Nov 15, 2019 to May 21, 2021CategoryBusiness
3D Virtual Grocery Shops
Inabuggy's Virtual Shopping Portal Lets Customers "Walk" Through the Shop
Virtual grocery shopping can be a disruptive innovation opportunity for the retail industry, as it enables them to offer a more immersive and convenient shopping experience that c…
CategoryPop Culture
Next-Gen Virtual Fashion Shops
The Yeezy Supply Site Offers a New Vision for Online Shopping
The fashion industry can capitalize on the trend of virtual fashion experiences by creating their own interactive online shopping platforms.
CategoryBusiness
Immersive AR Try-Ons
Snapchat is Introducing Try-On Experiences with Fashion Partners
Snapchat's AR try-on experiences, gesture recognition capabilities, and virtual shopping experiences present disruptive innovation opportunities for the fashion industry.
CategoryTech
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
The fashion industry can leverage AR shopping features to enhance online shopping experiences and drive customer engagement.
CategoryBusiness
Virtual Shopping Districts
This Virtual Shopping Center Helps to Support Small Businesses
Ecommerce platforms could benefit from developing tools and services specifically tailored to the needs of small businesses.
CategoryArt & Design
Virtual Furniture Showrooms
REND by TRNK is a Virtual Exhibition with a Focus on Stone & Metal
Furniture retailers can leverage virtual showrooms and exhibitions as a way to showcase their products in a safe and innovative manner.
CategoryTech
Shoppable Augmented Reality Ads
South Korea's LG Launched the U+ AR Shopping App for 3D Browsing
AR technology is revolutionizing the way consumers shop, allowing retailers to expand their reach through digital channels.
CategoryBusiness
Virtual Reality Shopping Malls
Alliance Studio Debuted a 3D Virtual Shopping Mall
Retailers can leverage virtual reality shopping and 3D technology to enhance their offerings and differentiate themselves in a competitive market.
CategoryBusiness
AR Ski Kit Creators
Mountain Hardwear's Shopping Experience Supports Virtual Product Discovery
Augmented reality shopping experiences and virtual product customization can revolutionize the way outdoor retail stores interact with customers and showcase their products.
CategoryTech
Accurate Digital Fitting Rooms
Passen's Technology Streamlines the Online Shopping Experience
Fashion retailers could benefit from implementing digital fitting rooms to provide accurate measurements and reduce return rates, leading to improved customer satisfaction and inc…
