The Terez NYC pop-up opened its doors in Soho, NYC this past December and was designed to resemble a tween clubhouse. Founded by CEO Zara Terez Tisch and creative director Amanda Schabes, the fashion brand has gained fame for its pattern-enriched collection of activewear leggings which average under $100 per item.
The Terez NYC pop-up engaged young consumers with fun interior design details like a galaxy wall fitting room area, colorful clothing displays along with marker and stencil station that allowed shop visitors to draw on mirrors. Additionally, the pop-up allowed visitors to sample delicious treats from Dana's Bakery while sales proceeds were donated to Women in Need, a non-profit organization that aims to help homeless women in New York.
This colorful activewear popup for young girls spotlighted products centered around personalization and self-expression. The first 200 visitors inside also received a kindness coin which they could redeem in store or pass on to a friend while celebrating good deeds and positivity.
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