In partnership with Stadium Goods, eBay recently unveiled its December Drop series, which serves as a celebration of some of the most highly anticipated sneakers from the year. The series includes the Yeezy 700 in four colorways, as well as the Nike X Sacai LD Waffle collection, Air Jordan X Travis Scott styles and more.
True to its name, the December Drop series will be periodically released as part of a Week of Sneaks. eBay will also be looking back upon some of the hottest styles of 2019 with a seven-day auction event.
For the first time ever, eBay is eliminating selling fees for its community of sellers in North America when sneakers are sold at $100 or more.
Image Credit: eBay
Why This Trend Is Growing
- Sneaker Retrospective Collections
- Online marketplaces can curate and sell exclusive retrospectives in partnership with sneaker experts like Stadium Goods.
- Week of Sneaks
- Offering a week-long collaborative event to release new and old drops of highly anticipated sneakers creates a buzz and drives exclusive sales for retailers.
- Eliminating Selling Fees for High-value Sneakers
- Removing selling fees on high-value sneakers for sellers in North America can incentivize sellers to prioritize their listings on eBay and drive greater sales.
Industries Being Reshaped
- E-commerce
- Marketplace sites can leverage partnerships with sneaker experts to curate exclusive collections and boost sales of high-value items through buzzworthy events.
- Retail
- Retailers can join with online marketplaces like eBay to maximize profits and create exclusive drops that can generate heightened interest in particular brands or styles.
- Fashion
- The sneaker industry frequently drives fashion trends, and online marketplaces can showcase this movement while highlighting rare styles or particular artists to create unique experiences for their consumers.
