Later this year, The House of Luxury is planning to launch a state-of-the-art showroom in London and in the meantime it is introducing a virtual jewelry showroom to give people a different way to interact with fine jewelry and watch brands. The premiere virtual trunk show offers a look at creations by Alessa Jewelry, Franck Muller Watches, and luxury brands. As well as being able to immerse themselves and interact with designs from the brand, people may also instantly purchase the fine designs by using a secure link.
Moreover, "the highlight of each 14-day trunk show will be a charity auction with all profits going to the World Health Organization (WHO)" to support COVID-19 relief efforts.
The virtual showroom marks The House of Luxury's first foray into virtual experiences but it builds upon the success of sister brand HOFA Gallery and its virtual art exhibitions.
Image Credit: The House of Luxury