As businesses of all kinds are allowed to reopen, consumers can expect to encounter new in-store experiences that have been designed with safety in mind—including a "new normal shopping experience" from Suitsupply. Knowing that customers are driven to shop by either a desire to explore and discover or the need to carry out an errand, Suitsupply created a retail journey for the reopening of its physical stores.
Suitsupply will be implementing Safe Shopping Screens, which take the form of freestanding partitions that put a barrier between up-close interactions. To reduce the number of people in a store at a time, a new guided virtual experience is also being introduced to help customers pre-select items with the aid of a live styling expert when browsing online.
Image Credit: Suitsupply
What Makes This Trend Stand Out
- Virtual Guided Shopping
- The implementation and integration of virtual guided shopping can provide a safer shopping experience for consumers while still promoting engagement.
- Safe Shopping Screens
- The creation and use of Safe Shopping Screens can help reduce anxiety and concerns about in-person interactions within retail spaces.
- New Normal Shopping Experience
- The adaptation and implementation of new shopping experiences for the post-pandemic world can offer unique value propositions for businesses.
Sectors Adopting This
- Retail Industry
- Retailers can benefit from integrating new technology solutions to provide safer and more engaging shopping experiences.
- Fashion Industry
- Innovative and adaptive measures such as pre-selecting items with a live styling expert can provide growth opportunities for the fashion industry.
- Technology Industry
- The development and implementation of technology, such as virtual fitting rooms, can create scalable solutions for a variety of industries and businesses.
