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Soko Glam's Soko House Boasts a "Skincare Fitting Room"

 - Jul 5, 2019
References: sokoglam & adweek
For many years now, Soko Glam has been making it easy for consumers to access a broad range of Korean beauty and skin-care solutions through ecommerce and now the company is exploring the physical retail space with its Soko House pop-up.

Like many other beauty pop-ups, Soko House offers products that people can purchase, as well as plenty of Instagrammable backdrops. Where the summer beauty pop-up sets itself apart is with a different kind of experience that draws inspiration from different industries like fashion—as seen in Soko House's Soko Sanctuary "skincare fitting room," where consumers can experience a moment of privacy behind a drawn curtain to wash their face and try various products on their skin.