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Accurate Digital Fitting Rooms

Passen's Technology Streamlines the Online Shopping Experience

— November 25, 2019 — Tech
Passen is a digital fitting service that makes it easier than ever for consumers to find accurately sized clothing, with the specific measurements from different retailers taken into account to streamline shopping experiences.

With online shopping being more popular than ever, many consumers have to go through a lot of trial and error with a new retailer to find the right size, with inconsistencies across brands varying greatly. Although many brands offer free shipping and returns on their products, this process can end up costing them.

With Passen, consumers can get a better understanding of their own measurements, and find the right products for them. When they enter the Passen fitting room, they simply line up their body according to the indicators, and in under 10 seconds, they’ll be able to send the scan and the associated measurement information to their email. Consumers own the information taken from these scans, as Passen does not share it with any third parties.

Passen was present at Trend Hunter’s World Summit Future Festival to share its innovative digital fitting room with attendees, where they had the chance to try it out. Those looking to improve their online shopping experience can do so with Passen’s help by finding a fitting room near them. From there, they can create a 3D profile, browse apparel in the store or online, and gain access to a wide range of specialized perks, services, and benefits.
Trend Themes
1. Accurate Digital Fitting - Passen's digital fitting service streamlines the online shopping experience by providing accurate measurements from different retailers to find the right products for consumers.
2. Customized Online Shopping - Passen's digital fitting service enables consumers to create a 3D profile and gain access to specialized perks, services, and benefits, providing a more personalized and enjoyable online shopping experience.
3. Measurement Technology - Passen's innovative digital fitting technology could lead to a broader innovation of measurement technology for optimized sizing across a variety of industries.
Industry Implications
1. Fashion Retail - Fashion retailers could benefit from implementing digital fitting rooms to provide accurate measurements and reduce return rates, leading to improved customer satisfaction and increased sales.
2. E-commerce - E-commerce companies could incorporate Passen's technology to provide a more personalized and enjoyable online shopping experience for customers, leading to increased customer loyalty and sales.
3. Beauty and Cosmetics - The beauty and cosmetics industry could benefit from measuring technology similar to Passen's for personalized skincare or makeup products based on individual measurements and preferences.
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