NYX Professional Makeup will soon be launching a virtual reality shopping experience for Snapchat and Triller to support the #NYXCosmetics21Drop campaign. The experience is devoted to getting people excited about items from NYX’s spring 2021 beauty drop with augmented reality makeup try-ons, shoppable virtual scenes and livestreamed concerts.
The NYX virtual store shares everything from primers and brow pens to primers, and users can click on items to be taken to NYX’s website.
As brands have had to get creative with virtual experiences as consumers seek out alternatives to in-store shopping, virtual stores have played a part in welcoming shoppers to imaginative and immersive worlds. Targeting Gen Z, the campaign shares a fun way to engage audiences on youthful social platforms.
Image Credit: NYX Professional Makeup