Unity and Snap entered into an agreement to integrate the platforms, where advertisers on the Snap Audience Network will now be able to access Unity Ads.
The integration of the Snap Audience Network and Unity Ads will be available in the United States and Canada, and in the future it will be launched in more countries. According to data gathered by Unity, Unity Ads has the ability to reach over 2 billion consumers globally and creates 22.9 billion ad impressions each month. Additionally over half of all mobile games are created using software produced by Unity.
"As gaming has increasingly become a visible part of the Snapchatter journey, it's also an area that we aim to make easier for retailers and brands to reach Unity's action-orientated gaming community through their Snapchat campaigns," said Ben Schwerin, the vice president of Partnership at Snap.
Image Credit: Snapchat