indiGO Auto Group recently opened the doors to Porsche Palm Springs, a prototype Porsche showroom with a next-generation design. The showroom is said to deliver a vision shared by the manufacturer and dealership group to provide consumers with an immersive way of experiencing the luxury sports car products.
The Destination Porsche design of the showroom features unique environments that represent the different qualities of each of the models on offer. Within the space, consumers will be able to dive deep into all things Porsche with audio, visual and virtual reality experiences.
As well as setting a precedent for the future of luxury retail, the Porsche showroom also sets itself apart as a LEED-certified building that uses solar power and is set to sell and service Porsche’s first all-electric vehicle, which is set for a 2020 release.