Ever-Changing AR T-Shirts

Changing the image and text that appears on a shirt usually calls for purchasing a new style or making some kind of DIY modification but The Last Statement T-shirt by Carlings sets itself apart with a design that can be digitally updated. The t-shirt makes the most of a new feature on Instagram called Targeting Tracking, so that the plain white shirt can be enhanced with Instagram's augmented reality filters.

Previously, AR effects and filters on Instagram have been limited to faces but the body and pieces of clothing can now be enhanced with augmented reality graphics as well. Pointing the Instagram camera at the logo on the t-shirt calls up a design that seems incredibly realistic and makes it easy for social media users to use a single shirt for photographing different looks.


Image Credit: Carlings