In addition to staring celebrity couple Ashton Kutcher and Mila Kunas, Cheetos' Super Bowl ad will feature a social media component that encourages consumers to win a prize.
Teasers regarding the Super Bowl ad have already been released, showcasing a collaboration with icon, Shaggy. According to the trio, the ad will feature a remixed rendition of the popular hit 'It wasn't me" but with a snack-stealing twist. Now, it's been announced that users of Snapchat will be able to scan the ads QR code for a chance to win big, seamlessly bridging the gap between different advertising mediums, while appealing to the younger demographic.
The ad will air on Super Bowl Sunday in the third quarter.
Image Credit: Frito-Lay/Snap Inc.