FarmSteady, a company that specializes in DIY kits that introduce shoppers to a wide range of cooking experiences, has added Rainbow Bagel-Making Kits to its repertoire.
The kit includes all of the necessary ingredients to make the perfect Instagram-friendly bagel, with baking mix, yeast, and a variety of liquid gel food dyes offered. These ingredients yield one dozen bagels, and each kit is shelf-stable for 12 to 18 months. The Rainbow Kit joins FarmSteady's Everything Bagel-Making Kit, and follows a similarly accessible guide that's suitable for home bakers of all skill levels.
FarmSteady's DIY kits are available online for nationwide shipping, and shoppers can also access a variety of hands-on virtual workshops through the company's site.
Image Credit: FarmSteady
What's Driving This Trend
- DIY Cooking Kits
- The rise of DIY cooking kits presents an opportunity for companies to explore partnerships with grocery stores and food delivery services.
- Instagram-friendly Foods
- As social media continues to dominate our lives, food companies have an opportunity to create visually appealing, shareable food products and capitalize on the high demand for them.
- Online Workshops
- As remote work and remote learning become commonplace, companies can tap into the trend by offering virtual workshops for customers to learn cooking skills from the comfort of their own homes.
Who This Affects Most
- Food Manufacturing
- Food manufacturing companies can invest in creating more DIY food kits to appeal to consumers and diversify their offerings.
- Online Retail
- The rise of online shopping, particularly during the pandemic, presents an opportunity for retailers to offer DIY cooking kits that can be delivered straight to consumers' doors.
- Food and Beverage Marketing
- Companies that specialize in food and beverage marketing can help drive sales for manufacturers and retailers of DIY cooking kits through targeted social media and influencer marketing campaigns.
