88% of men have never received flowers as a gift and to challenge Valentine's gifting conventions, Einstein Bros. Bagels put together a tutorial for a build-your-own "Bro-quet," or an edible bagel bouquet. "When we learned that only 12% of men have ever received flowers, we knew we had an opportunity to do something different," shared Einstein Bros. Bagels Chief Marketing Officer Jessica Serrano.
Putting together a bagel bouquet begins with 12 heart-shaped bagels and a baker's dozen box, plus structural pieces like foam bricks, a circular foam disk and bamboo treat sticks. From there, it's all about presenting the bagel bouquet in an aesthetically pleasing way, using tissue paper, ribbon, and other special touches.
As of February 9th, Einstein Bros. Bagels guests can pre-order the limited-edition Heart Bagels by the Baker's Dozen.
Key Themes Behind This Trend
- Edible Bouquets
- Edible bouquets offer a unique alternative to traditional floral gifts, disrupting the gifting industry with creative and customizable food arrangements.
- DIY Gifting Tutorials
- DIY gifting tutorials empower consumers to create personalized gifts, transforming the way people engage with products and fostering a hands-on consumer culture.
- Valentine's Day Innovations
- Innovations in Valentine's Day products are challenging traditional norms, opening up new ways to express affection with unexpected and novel gift options.
Where This Applies
- Food and Beverage
- The food and beverage industry is being reinvigorated by creative, themed edible products that offer consumers unique experiences beyond conventional dining.
- Gift and Novelty
- The gift and novelty industry is expanding with innovative concepts that cater to new demographics and offer non-traditional options for special occasions.
- Marketing and Branding
- Marketing and branding efforts are capitalizing on non-traditional gifting trends, allowing companies to redefine consumer engagement with playful and experiential campaigns.
