It is no secret that the brick-and-mortar bookstore experience has been heavily disrupted by the widespread adoption of digital technology. It has been reported that between 2010 and 2016 the "amount of children reading for pleasure [has dropped by] nearly 10%."
In light of this, design firm Big Motive seeks to keep the physical bookstore experience alive with augmented reality. By employing this technology in the reading environment, the company envisions a turn-around that has the capability of not only enhancing the point of purchase, but also creating a bookstore experience where children are able to perceive the brick-and-mortar establishment as a "magical world filled with talking books that invite children to engage with content, characters, and stories."
Image Credit: Big Motive
What Makes This Trend Stand Out
- Augmented Reality in Bookstores
- The use of augmented reality in bookstores can enhance the customer experience and engage children in reading.
- Interactive Reading Environments
- Creating interactive reading environments through technology can help boost children's interest in reading.
- Blending Physical and Digital Experiences
- The integration of augmented reality technology in physical bookstores combines the benefits of both worlds to create a unique and immersive experience.
Sectors Adopting This
- Retail
- The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores.
- Publishing
- The publishing industry can explore augmented reality to revolutionize the reading experience and attract a new generation of readers.
- Educational Technology
- The educational technology industry can develop AR solutions for bookstores that promote interactive and educational experiences for children.
