It is no secret that the brick-and-mortar bookstore experience has been heavily disrupted by the widespread adoption of digital technology. It has been reported that between 2010 and 2016 the "amount of children reading for pleasure [has dropped by] nearly 10%."
In light of this, design firm Big Motive seeks to keep the physical bookstore experience alive with augmented reality. By employing this technology in the reading environment, the company envisions a turn-around that has the capability of not only enhancing the point of purchase, but also creating a bookstore experience where children are able to perceive the brick-and-mortar establishment as a "magical world filled with talking books that invite children to engage with content, characters, and stories."
Image Credit: Big Motive