The VR shopping experience is steadily being implemented in the retail environment. Italian furniture brand Natuzzi is the latest company to attempt to use virtual reality to elevate its interaction with the consumer.
The VR retail feature is introduced to Natuzzi's showroom on Madison Avenue in New York City. It is part of what the brand has entitled 'Augmented Store' and the activation relies heavily on customization, which makes it quite useful in the world of interior design.
Through the VR shopping feature, visitors to the store are able to envision their own home and decorate it with products from the Natuzzi brand. The entire experience is dependent on the HoloLens 2 headset which is provided by Microsoft.