Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,023 inspiring examples.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,810 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,810 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,023 cutting edge ideas.

Furniture-Specific VR Shopping

Clean the Sky - Positive Eco Trends & Breakthroughs

Natuzzi Supplements Its Showroom with a High Tech Retail Experience

— August 24, 2019 — Art & Design
The VR shopping experience is steadily being implemented in the retail environment. Italian furniture brand Natuzzi is the latest company to attempt to use virtual reality to elevate its interaction with the consumer.

The VR retail feature is introduced to Natuzzi's showroom on Madison Avenue in New York City. It is part of what the brand has entitled 'Augmented Store' and the activation relies heavily on customization, which makes it quite useful in the world of interior design.

Through the VR shopping feature, visitors to the store are able to envision their own home and decorate it with products from the Natuzzi brand. The entire experience is dependent on the HoloLens 2 headset which is provided by Microsoft.
Trend Themes
1. VR Shopping - The implementation of virtual reality in the retail environment offers a disruptive innovation opportunity for businesses to enhance customer interaction and engagement.
2. Customization - The trend of customization in virtual reality shopping experiences opens up opportunities for businesses to offer personalized products and tailor-made experiences.
3. Augmented Store - The concept of an augmented store where virtual reality is integrated into physical showrooms presents an innovative opportunity for businesses to create immersive and interactive retail environments.
Industry Implications
1. Furniture - The furniture industry can leverage VR shopping to provide customers with a virtual showroom experience, allowing them to visualize and customize furniture in their own homes.
2. Interior Design - The use of VR shopping in interior design offers a disruptive innovation opportunity for professionals to showcase their designs and collaborate with clients in a virtual environment.
3. Technology - The integration of virtual reality technology in retail spaces opens up possibilities for technology companies to develop and provide VR hardware and software solutions.
5.7
Score
Popularity
Activity
Freshness