As furniture stores cautiously reopen with new safety protocols in place for shoppers, TRNK is opening the doors to a new virtual showroom called REND. The virtual group exhibition shines a spotlight on materials like stone and metal, and it includes pieces from the TRNK Collection, as well as other artists, designers and studios.
The virtual space itself was styled like an old bathhouse and includes a mix of pieces with contrasting textures like soft seating and hard marble surfaces. Naturally, pieces like the Arc Chrome Armchair, the Fragment Stool and the others part of the exhibition can be purchased by adding them to a virtual shopping cart.
REND is a first-of-its-kind virtual environment from TRNK and it represents a shift in the way businesses across the globe are presenting their wares post-pandemic.
Image Credit: TRNK
Why This Trend Is Growing
- Virtual Showrooms
- Virtual showrooms are disrupting the traditional retail experience with innovative ways of showcasing products.
- Material-focused Exhibitions
- Material-focused exhibitions like REND are becoming popular among furniture and home décor retailers to showcase unique designs and textures.
- Virtual Shopping Carts
- Virtual shopping carts are becoming more prevalent as consumers shift to online shopping experiences.
Industries Being Reshaped
- Furniture Retail
- Furniture retailers can leverage virtual showrooms and exhibitions as a way to showcase their products in a safe and innovative manner.
- Home Decor
- Virtual exhibitions like REND can help home décor companies showcase their unique designs and textures without the need for physical showrooms.
- E-commerce
- E-commerce companies can take advantage of virtual shopping carts as a way to enhance the shopping experience for their customers and improve sales.
