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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,717 more

Virtual Pride

Brands have launched digital Pride events to help the community come together

Trend - Social distancing regulations in the face of COVID-19 have been restricted, but in an effort to bring the LGBTQ+ community together, brands are launching digital celebrations. These range from social media hashtag campaigns to branded live-streamed events.

Insight - Pride is an important cultural event for many in the LGBT2Q+ community that celebrates the milestones the group has achieved and fights for further equality under the law and within society. In recent years, many brands have begun supporting the movement as consumers demand inclusivity from the businesses they patron. As COVID-19 restrictions have limited in-person events, consumers are still expecting the same level of support from these brands.
Workshop Question - How can your brand support community initiatives during global crises?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
10,014 Total Clicks
Date Range:
Jun 20 — Jul 20
Trending:
This Week and Mild
Consumer Insight Topics:

Featured Examples

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