Chipotle Mexican Grill launched a live event on TikTok in order to celebrate Pride, which was titled ‘Lunch & Listen.’ The ‘Lunch & Listen’ event featured influencers and was streamed on June 26th. The QSR company donated $1 for each viewer of the event to the Center for Balck Equality, which is a group of Black gay pride organizers.
Karamo, a TV personality, was the host of the event which focused around discussing experiences as public people in the LGBTQ+ community. Several TikTok creators also participated in the event including Isabella Avila, Eva Gutowski, and Collins O.
In previous years Chipotle supported similar charitable initiatives, by donating proceeds from food purchases that were made on Instagram.
Image Credit: Chipotle Mexican Grill
Why This Trend Is Growing
- Live Events on Social Media
- Opportunity for brands to engage with their audience and promote their values through interactive online events.
- Charitable Partnerships
- Collaborations with non-profit organizations create opportunities for businesses to give back to the community and support causes aligned with their brand.
- Influencer Collaborations
- Working with social media influencers can help brands reach a wider audience and enhance their brand reputation.
Industries Being Reshaped
- Restaurant
- Restaurants can explore hosting live events on social media platforms to engage with customers, showcase their brand, and support charitable causes.
- Technology
- Technology companies can develop online platforms and tools to facilitate live events on social media, making it easier for brands to connect with their audience.
- Non-profit
- Non-profit organizations can seek collaborations with businesses to create charity events and raise funds for their cause.
