Category
Tech
Delegated Interfaces
Trend cluster
Category
Design
Distancing
Design-forward distancing accessories ensure public health amidst reopenings.
5.9
Trend score
Trend
What is the Design Distancing trend?
Design Distancing: Design-focused accessories that are created to keep physical distancing measures in place amidst post-COVID reopenings are increasingly common as brands and businesses look to restart pre-COVID operations. These fashionable accessories are aesthetically pleasing in order to raise the likelihood of use among consumers.
Insight
The consumer insight behind the Design Distancing trend
Now that many parts of the world are beginning to see declining numbers of COVID cases, staggered reopenings can be observed and consumers' lives are slowly returning to a modified "normal." Safety and public health are still a concern for individuals and institutions alike, and so people seek out ways to protect their personal health while resuming their day-to-day.
Trend themes
Themes within the Design Distancing trend
Three behaviours holding the trend together01
Fashionable Social Distancing Accessories
Businesses can create aesthetically pleasing and fashionable social distancing accessories to raise the likelihood of use among consumers while ensuring public health.
02
Health Wearables with Proximity Monitoring
There is a need for health wearables with proximity monitoring to enforce social distancing protocols and provide contact tracing data to prevent outbreaks in the workplace.
03
Workspace-Separating Accessories
Design-forward workspace-separating accessories can prevent the spread between employees in open-concept workspaces.
Industry implications
What the Design Distancing trend means for industry
Where the trend changes the playbookFor
Fashion and Accessories Industry
Fashion and accessories industry can explore the creation of fashionable social distancing accessories to keep up with the current demand while ensuring public health.
For
Health and Wearables Industry
Health and wearables industry can cater to the need for health wearables with proximity monitoring to enforce social distancing protocols in the workplace.
For
Architecture and Interior Design Industry
Architecture and interior design industry can create design-forward workspace-separating accessories to address the need for physical barriers between employees in open-concept workspaces.
Workshop question
How is your brand balancing safety with resuming day-to-day operations?
Trend signals
Trend signals for Design Distancing
Trend score 5.9 out of 10, from popularity 89%, activity 78%, freshness 9%.
Popularity89%
Activity78%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Design Distancing trend
4 featured examples from May 13 to Jul 1, 2020CategoryArt & Design
Social Distancing Necklaces
India-based Architecture Discipline Debuts a Choker
Integrating technology and innovative design principles within the fashion and accessories industry to cater to new social distancing requirements.
CategoryTech
Proximity-Monitoring Health Wearables
This Social Distancing Wearable Enforces Protocol
Incorporate proximity-monitoring wearables for healthcare workers to help with social distancing and disease prevention.
CategoryArt & Design
Workspace-Separating Accessories
The 'Clikclax' Desk Accessories Help with Social Distancing
The office furniture industry can leverage this trend and create new lines of products that not only promote social distancing but also provide a customizable aesthetic and flexib…
CategoryPop Culture
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
Opportunities in creating enclosed events or structures to promote social distancing and safety.
