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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,706 more

Low-Sugar Wine

Wine and wine-based beverages tout their low-sugar formulations

Trend - Low-sugar wines and wine-based drinks are on the rise as brands look to change their branding from being "low-calorie" to implying that their products healthier in general. These products include everything from canned sparkling wines to more traditional white wines.

Insight - The body positive movement among Millennials and Gen Z has brought on a greater understanding of health, and how it doesn't always correlate with a person's weight. Thus, there's been a slow but steady increase in demand for products and services that promise all-encompassing health benefits rather than weight loss specifically. Brands that are able to focus more on nutritious ingredients than in dieting are able to cater to younger, more informed demographics.
Workshop Question - How could your company shift its messaging so it better appeals to the mindset of younger demographics?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
14,850 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
New and Average
Consumer Insight Topics:

Featured Examples

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