Category
Lifestyle
Assisted Choices
Trend cluster
Category
Low-Sugar
Wine
Wine and wine-based beverages tout their low-sugar formulations.
3.3
Trend score
Trend
What is the Low-Sugar Wine trend?
Low-Sugar Wine: Low-sugar wines and wine-based drinks are on the rise as brands look to change their branding from being "low-calorie" to implying that their products healthier in general. These products include everything from canned sparkling wines to more traditional white wines.
Insight
The consumer insight behind the Low-Sugar Wine trend
The body positive movement among Millennials and Gen Z has brought on a greater understanding of health, and how it doesn't always correlate with a person's weight. Thus, there's been a slow but steady increase in demand for products and services that promise all-encompassing health benefits rather than weight loss specifically. Brands that are able to focus more on nutritious ingredients than in dieting are able to cater to younger, more informed demographics.
Trend themes
Themes within the Low-Sugar Wine trend
Three behaviours holding the trend together01
Low-Sugar Wines
Brands adopting low-sugar formulations for wine and wine-based beverages.
02
Eco-Friendly Packaging
Wine brands are experimenting with eco-friendly packaging solutions to cater to younger informed demographics.
03
Innovative Flavors
Wine brands are experimenting with innovative flavor combinations to appeal to younger demographics.
Industry implications
What the Low-Sugar Wine trend means for industry
Where the trend changes the playbookFor
Wine and Beverage
The wine industry is responding to younger, informed demographics by experimenting with new packaging solutions and innovative flavors.
For
Packaging and Sustainability
The rise of eco-friendly wine packaging reflects a growing industry trend for sustainable packaging solutions.
For
Wellness and Health
The move towards low-sugar and healthier wine options reflects a broader industry trend for wellness and health products.
Workshop question
How could your company shift its messaging so it better appeals to the mindset of younger demographics?
Trend signals
Trend signals for Low-Sugar Wine
Trend score 3.3 out of 10, from popularity 43%, activity 47%, freshness 9%.
Popularity43%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Low-Sugar Wine trend
4 featured examples from Apr 24 to Jul 4, 2020CategoryLifestyle
Tea-Infused Sparkling Wines
Mawby Bubbs Infuses Sparkling Wine with Organic Tea
Given the rising demand for unique drink options that incorporate tea, companies within the beverage industry could benefit from exploring innovative tea-infused beverage options.
CategoryEco
Eco-Friendly Wine Boxes
Our Daily Wines' 1.5-Liter Bag-in-Box Boasts a Small Carbon Footprint
The need for more sustainable and eco-friendly packaging solutions provides opportunities to disrupt the packaging industry.
CategoryLifestyle
Low-Sugar Premium Wines
Cupcake LightHearted Chardonnay Has Less Than a Gram of Sugar Per Serving
The wine industry can leverage the demand for low-sugar, lower-calorie, vegan, gluten-free, and low-carb wines by innovating and developing new products that cater to health-consc…
CategoryMarketing
Low-Sugar Rosé Refreshments
The Organic Rosé All Day Spritz Comes in Both Cans and Bottles
Brands can develop new low-sugar rosé beverages and organic wine products to cater to health-conscious and eco-minded consumers.
