These new BLOOM Gins have been unveiled by the brand to help satisfy the increasing demand for flavored gins as consumers seek out new interpretations of the classic spirit. The spirit comes in two flavor options including Passion Fruit & Vanilla Blossom Gin and Raspberry & Rose Gin, which are inspired by the Pornstar Martini and Raspberry Mojito cocktails, respectively. Each of the spirits features a 40% ABV with subtle floral notes and sweet fruit flavors to make them perfect for mixologists to use in their next recipe.
Global Brand Director Elaine Maher spoke on the new BLOOM Gins saying, "BLOOM Gin is loved by fans for its style, sass and substance, and with the introduction of our new Fruit and Floral Fusion Gins, we’re giving them the unmistakably smooth taste of BLOOM Gin, but with two of the hottest cocktail flavor trends incorporated. Given that cocktails are now one of the fastest growing drinks categories within spirits, we’re confident that our new Fruit and Floral Fusions will delight consumers, especially over the summer months.”