This summer, you don't need a blended to enjoy frosé or frosecco cocktails thanks to Martini & Rossi's new travel-friendly drink pouches.
Martini & Rossi is selling a lineup of premium frozen cocktails in pouch form. Both drinks are made with Italian wine and all-natural fruit flavors to create summer-friendly drinks with a 6.5 percent ABV. More specifically, the frosé version is made with premium rosé wine, while the frosecco version is made with Prosecco. To enjoy the drinks, simply pull them out of the freezer, pop in a straw, and you're ready for some poolside sipping.
Both of Martini & Rossi's new frosé or frosecco cocktail pouches are available from Kroger and other grocery stores nationwide.
Image Credit: <i> Martini & Rossi.</i>
What Makes This Trend Stand Out
- Frozen Wine Cocktails
- Disruptive innovation opportunity: Create a line of high-end frozen wine cocktails with unique flavor combinations.
- Travel-friendly Drink Pouches
- Disruptive innovation opportunity: Develop sustainable and convenient packaging solutions for ready-to-drink cocktails.
- Premium Ready-to-drink Cocktails
- Disruptive innovation opportunity: Offer a range of artisanal, pre-made cocktails using high-quality ingredients for at-home enjoyment.
Sectors Adopting This
- Alcoholic Beverages
- Disruptive innovation opportunity: Explore new ways to incorporate wine and spirits into innovative ready-to-drink products.
- Packaging Solutions
- Disruptive innovation opportunity: Develop eco-friendly and innovative packaging solutions for on-the-go beverages and cocktails.
- Grocery and Supermarkets
- Disruptive innovation opportunity: Partner with beverage brands to create exclusive and unique ready-to-drink offerings for retail stores.
