Two new flavors of High Noon Hard Seltzers have been unveiled by the California-based company to offer consumers a summertime-ready libation option that's perfect for enjoyment in the warm weather.
The new flavors include Lime and Peach, which are both perfectly balanced with summery flavor along with a sparkling profile to make them ideal for consumers seeking out an alternative to existing canned libation options. The drinks have been announced alongside a new partnership with Barstool Sports that will help to roll out the new products and get them noticed by the right consumers.
Speaking on the new High Noon Hard Seltzer flavors, VP and General Manager for E. & J. Gallo Spirits Britt West said, "The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors. While the summer season won't be the same this year, we know consumers will love the new flavors."