Seltzer-based cocktails are continuing to gain popularity amongst consumers who are seeking out a more refreshing libation option, which is seeing new products like the Actual Vodka Seltzers be introduced. The drinks have been created by the AB InBev-owned Carlton & United Breweries in Australia, and come in two flavor options including Pure and lime. Each of the cocktails are made without the use of added sugar with the Pure option containing just 65 calories, while the Lime option has a low-sugar profile that's achieved with lime juice and just 69 calories per serving.
Actual Senior Marketing Manager Marc Lord spoke on the Actual Vodka Seltzers saying, "Actual is a simple drink of sparkling water and vodka, which results in low calories and low or no sugar. We know consumers needs are evolving faster than ever before, and we’re right there with them. Consumers are seeking lighter, more refreshing styles of alcoholic drinks. They still want to have a drink, but they don’t want the sugar or added ingredients.”
Key Themes Behind This Trend
- Low-calorie Alcoholic Beverages
- There are opportunities for creating new all-natural hard seltzers and other alcoholic beverages that have low calorie counts and no added sugars.
- Seltzer-based Cocktails
- Seltzer-based cocktails continue to gain popularity and create opportunities for innovative new drink offerings.
- Natural Ingredients in Alcoholic Beverages
- The Actual Vodka Seltzers demonstrate a demand for alcoholic beverages made with all-natural, high-quality ingredients, creating opportunities for new products and brand differentiation.
Where This Applies
- Alcoholic Beverage Industry
- The alcoholic beverage industry, particularly makers of hard seltzers and other low-calorie alcoholic drinks, can benefit from innovation in all-natural ingredients and seltzer-based cocktails.
- Health Food Industry
- The health food industry can look at opportunities for creating all-natural ingredients and low-calorie options for alcoholic drinks.
- Bar and Restaurant Industry
- Bars and restaurants can cater to the growing demand for seltzer-based cocktails and all-natural, low-calorie alcoholic drinks by offering innovative takes on classic cocktail recipes and expanding their drink menus.
