The Rebelle Aperitif Addresses Demand for Lower Sugar Options
Michael Hemsworth — August 23, 2019 — Marketing
References: rebeldistillers & foodbev
The Rebelle Aperitif has been created by the Rebel Distillers as an alcohol option for consumers who are looking to reduce their intake of sugar. Reported to contain just one-third of the sugar of other options on the market, the aperitif is ideal for enjoyment on its own or in a variety of cocktail recipes. The concoction is said to have a mild bitterness, a hint of sweetness and an herbal finish that is a perfect replacement to other aperitifs presently on the market.
Matt McGivern of Rebel Distillers spoke on the Rebelle Aperitif saying, "The aperitif market is a unique and beautiful place to create spirits, with a changing world of consumers being more health conscious, social drinking and the effect of Instagram. We’ve spent a long time developing this drink, initially through traditional distilling methods, but then inspired by the French perfumery industry."
Matt McGivern of Rebel Distillers spoke on the Rebelle Aperitif saying, "The aperitif market is a unique and beautiful place to create spirits, with a changing world of consumers being more health conscious, social drinking and the effect of Instagram. We’ve spent a long time developing this drink, initially through traditional distilling methods, but then inspired by the French perfumery industry."
Trend Themes
1. Reduced Sugar Spirits - Creating spirits with significantly lower sugar content addresses the growing demand for healthier alcoholic options.
2. Health-conscious Beverages - The rise of health-conscious consumers has created a need for beverages that offer lower sugar content without compromising taste and quality.
3. Alternative Cocktail Ingredients - The development of low-sugar aperitifs opens up opportunities for mixologists to create innovative cocktails with healthier ingredients.
Industry Implications
1. Alcoholic Beverage - Reduced sugar spirits cater to the demand for healthier alcoholic options, providing an opportunity for disruption in the alcoholic beverage industry.
2. Health and Wellness - The development of low-sugar aperitifs aligns with the health and wellness industry, offering consumers a healthier alternative to traditional alcoholic drinks.
3. Hospitality and Catering - The availability of low-sugar aperitifs creates opportunities for restaurants, bars, and catering services to offer healthier drink options and cater to health-conscious customers.
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