The nonalcoholic category is continuing to gain momentum as more consumers seek out alternatives that match their lifestyle, which is seeing news options like Martini Non-Alcoholic Aperitivo be introduced. The spirit from the Bacardi-owned brand is expertly crafted for consumers seeking out a refreshing beverage that has some of the characteristics of premium libations without the associated alcohol. The product comes in two flavor options including Vibrante and Floreale, which are positioned as having fruity and floral flavors, respectively.
Global Vice President of Martini Nick Stringer spoke on the Martini Non-Alcoholic Aperitivo saying, "In the past, deciding not to drink alcohol meant a fizzy water while everyone else enjoyed cocktails, or staying at home on a Friday while your friends go out and enjoy aperitivo time. But times are changing, and consumers don’t want to feel like they are missing out when they are being more mindful about their drinking. At the heart our iconic brand is the idea of Martini time – bringing friends together, in the real world, to enjoy Aperitivo at the start of an evening. This launch is all about providing choice for consumers, ensuring they can still enjoy Martini time, whether they are drinking alcohol or not.”
The Martini Non-Alcoholic Aperitivo is Refreshing
Michael Hemsworth — March 8, 2020 — Marketing
References: bacardilimited & foodbev