Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
Motivation
Products that boost motivation for those tracking their health are on the rise.
4.8
Trend score
Trend
What is the Wearable Motivation trend?
Wearable Motivation: Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people in order for them to uphold and maintain their personal goals throughout the day.
Insight
The consumer insight behind the Wearable Motivation trend
When it comes to fitness and health goals, consumers understand that consistency is key. However, between personal and professional responsibilities, it can be difficult for the average person to maintain rigid schedules and motivation in order to achieve those goals. These individuals often turn to brands that make the process of maintaining their health a priority, and that encourage them along the way.
Trend themes
Themes within the Wearable Motivation trend
Three behaviours holding the trend together01
Wearable Motivation
Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people to maintain their personal health goals throughout the day.
02
Gamification of Exercise
Activity trackers like the Fitbit Ace 3 have a gamified experience that challenges kids to reach daily active minutes or a step count per hour and changing the watch face with achievements.
03
Curated Motivational Content
Apps like Deepstash offer inspiring stories, productivity tips and life hacks; Love Alert sends daily motivational push notifications to encourage positive thinking.
Industry implications
What the Wearable Motivation trend means for industry
Where the trend changes the playbookFor
Fitness
Wearable technology like the Garmin Enduro smartwatch helps marathon athletes keep moving, and vibrating weight loss wearables help users to curb their unwanted cravings.
For
Wellness for Kids
Kyn Wellness Watch helps to instill healthy habits, including being physically active, with themed youngsters' fitness trackers like Disney-themed Garmin vívofit jr. 2.
For
Smartwatches
From gorgeously designed smartwatches like the Lily to high-performance fitness-centric wearables like Gatorade Gx, smartwatches are being developed for diverse lifestyle needs.
Workshop question
How could your brand authentically motivate or encourage its customers?
Trend signals
Trend signals for Wearable Motivation
Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 10%.
Popularity69%
Activity66%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wearable Motivation trend
11 featured examples from Apr 20, 2019 to Mar 11, 2021CategoryTech
Hydration-Measuring Patches
The Gatorade Gx Wearable Sweat Patch Tracks During Exercise
The sports and fitness industry can leverage hydration-tracking wearables to provide customers with new and innovative health monitoring solutions.
CategoryTech
Kid-Friendly Activity Trackers
The Fitbit Ace 3 Gamifies and Rewards Exercise
The fitness industry has an opportunity for disruptive innovation in the kid-friendly activity tracker space, by developing more engaging and motivating technological solutions fo…
CategoryTech
Story-Driven Motivation Wearables
The Kyn Wellness Watch Inspires Task Completion with Adventure
Companies producing fitness technology can explore incorporating interactive gaming elements to motivate users to maintain healthy habits.
CategoryLifestyle
Vibrating Weight Loss Wearables
The 'FitTo' Weight Loss Device Helps Users to Resist Food Cravings
There is an opportunity for manufacturers of wearable technology to create innovative products that help users lose weight and stay healthy.
CategoryLifestyle
Walk-Inspiring Smartwatch Updates
Apple Fitness+ Launched Its Time to Walk Experience
The Time to Walk feature showcases the potential for wearable technology to provide more engaging and personalized fitness experiences through the integration of media and storyte…
CategoryLifestyle
Positivity-Spreading Smartphone Apps
The 'Love Alert' App Gives Small Nudges Towards Happiness
Opportunity for tech companies to develop mental wellness apps and easy-to-use solutions.
CategoryLife-Stages
Themed Youngster Fitness Trackers
The Garmin vívofit jr. 2 Now Comes in Two Disney Themes
Companies in the fitness technology industry can explore the market for innovative fitness trackers tailored to children, expanding their customer base.
CategoryTech
Daintily Designed Smartwatches
The 'Lily' is a Fashionable & High-Performance Smartwatch For Women
The integration of specific features in smartwatches, such as pregnancy and menstrual cycle tracking, present opportunities for companies in the wearable technology industry to de…
CategoryLifestyle
Curated Motivation-Supporting Apps
The 'Deepstash' App Aids with Self-Improvement, Care and More
The growing demand for motivational and self-improvement apps presents a disruptive innovation opportunity for mobile app developers to create new and innovative features within t…
CategoryLifestyle
Motivation Audio Workout Apps
Auro Functions as a Personal Trainer in Your Ear
Motivational audio workout apps like Auro have disrupted the fitness industry by creating new opportunities for personalized workout experiences and subscription-based models.
CategoryTech
Marathon-Ready Smartwatches
The Garmin Enduro Offers 80-Hours of Use in GPS Mode
The wearable technology industry is poised to benefit from the development of improved smartwatch batteries and new opportunities for endurance athletes to track and optimize thei…
