Products that boost motivation for those tracking their health are on the rise
Trend - Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people in order for them to uphold and maintain their personal goals throughout the day.
Insight - When it comes to fitness and health goals, consumers understand that consistency is key. However, between personal and professional responsibilities, it can be difficult for the average person to maintain rigid schedules and motivation in order to achieve those goals. These individuals often turn to brands that make the process of maintaining their health a priority, and that encourage them along the way.
Insight - When it comes to fitness and health goals, consumers understand that consistency is key. However, between personal and professional responsibilities, it can be difficult for the average person to maintain rigid schedules and motivation in order to achieve those goals. These individuals often turn to brands that make the process of maintaining their health a priority, and that encourage them along the way.
Workshop Question - How could your brand authentically motivate or encourage its customers?
Trend Themes
1. Wearable Motivation - Increasingly, brands related to health and fitness are releasing products and tools that are designed to encourage people to maintain their personal health goals throughout the day.
2. Gamification of Exercise - Activity trackers like the Fitbit Ace 3 have a gamified experience that challenges kids to reach daily active minutes or a step count per hour and changing the watch face with achievements.
3. Curated Motivational Content - Apps like Deepstash offer inspiring stories, productivity tips and life hacks; Love Alert sends daily motivational push notifications to encourage positive thinking.
Industry Implications
1. Fitness - Wearable technology like the Garmin Enduro smartwatch helps marathon athletes keep moving, and vibrating weight loss wearables help users to curb their unwanted cravings.
2. Wellness for Kids - Kyn Wellness Watch helps to instill healthy habits, including being physically active, with themed youngsters' fitness trackers like Disney-themed Garmin vívofit jr. 2.
3. Smartwatches - From gorgeously designed smartwatches like the Lily to high-performance fitness-centric wearables like Gatorade Gx, smartwatches are being developed for diverse lifestyle needs.
