Trend cluster
Category

Integrated
Voice

Wearable voice assistant tech adapts with fashion-forward aesthetics.

Assistive Smart GlassesConnected Voice Assistant EyewearVoice Assistant Smart RingsAccessible ANC EarbudsSquarish Chic Connected Eyewear

Trend

What is the Integrated Voice trend?

Integrated Voice: Voice assistant wearables are being adapted with modern designs that are easily integrated into users' personal style. These functional products can come in the form of rings, glasses and watches.

Insight

The consumer insight behind the Integrated Voice trend

For tech innovations to be consistently used by consumers, the first priority is that that they're easily integrated into consumers' lives. Products that function as an extension of consumers' day-to-day, rather than additional chore to manage, are appeal to consumers who look to ease their routines with the help of technology.

Trend themes

Themes within the Integrated Voice trend

Three behaviours holding the trend together
01

Integrated Voice Assistants

Voice assistant wearables are being adapted to modern designs that are easily integrated into users' personal style.

02

Hands-free Functionality

Consumers look to ease their routines with the help of technology, which prioritizes products that function as an extension of the consumer's day-to-day, rather than an additional chore to manage.

03

Discreet Voice-Activated Tech

Wearables with smaller form factors that carry voice-activated technology tout portability and connected features with bigger adaptability into consumers' daily lives.

Industry implications

What the Integrated Voice trend means for industry

Where the trend changes the playbook
For

Wearable Technology

Tech innovations that seamlessly blend into personal style provide opportunities for wearable technology and fashion brands to create functional products that stand out for their aesthetics and functionality alike.

For

Consumer Electronics

Opportunities arise for tech startups and established brands in the consumer electronics market to create integrated products that helps ease consumers' day-to-day routines.

For

Audio Products

Connected wearables that offer hands-free functionality such as built-in microphones, voice-activated assistants, and audio technology open up opportunities for audio product manufacturers to expand their product lines.

Workshop question

How is your brand prioritizing easy integration of its product/service?

Trend signals

Trend signals for Integrated Voice

Trend score 3.5 out of 10, from popularity 50%, activity 45%, freshness 10%.

Popularity50%
Activity45%
Freshness10%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Integrated Voice trend

6 featured examples from Jun 7, 2019 to Apr 17, 2021