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Customer-Inspired Canned Coffees

The Reunion Coffee x Station Cold Brew & Tonic is Tangy

— May 12, 2020 — Marketing
The Reunion Coffee x Station Cold Brew & Tonic is a new product that draws recipe inspiration from a customer favorite for consumers to pick up when looking for an alternative way to increase their energy levels.

The coffee and tonic beverage is reported to have an array of bright flavors like citrus along with notes of caramel for a touch of creamy balance. The drink is reported to have a premium flavor that blends cold brew and tonic seamlessly in a way that makes it a great alternative to other prepackaged coffee or even cocktails.

The Reunion Coffee x Station Cold Brew & Tonic is available in 12 ounce cans and builds on the popularity of unexpected artisan coffee drinks as consumers seek out flavorful alternatives to boost their alertness.
Trend Themes
1. Artisanal Canned Drinks - As consumers seek out flavorful alternatives to boost their alertness, there's an opportunity for more artisanal canned beverage collaborations like Reunion Coffee x Station Cold Brew & Tonic.
2. Innovative Flavor Combinations - Flavor innovation, like combining coffee and tonic water to create unique drinks, presents an opportunity for brands to tap into a growing consumer demand for new sensory experiences.
3. Convenient Energy Boosters - In an increasingly busy world, there's a continued demand for convenient canned beverages that provide a quick energy boost to help consumers power through their day.
Industry Implications
1. Coffee and Tea Retailers - Coffee and tea retailers could benefit from exploring canned beverage collaborations like Reunion Coffee x Station Cold Brew & Tonic to attract customers seeking flavor innovation.
2. Cocktail and Spirit Brands - Cocktail and spirit brands could tap into the growing demand for canned beverages by creating cocktail alternatives, similarly to the coffee and tonic blend in Reunion Coffee x Station Cold Brew & Tonic.
3. Energy Drink Producers - Energy drink producers have the opportunity to tap into the convenience trend by creating canned beverages that provide a quick energy boost similar to coffee-based drinks like Reunion Coffee x Station Cold Brew & Tonic.
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