Coach's We C You Campaign Celebrates Self-Expression and Acceptance
Ellen Smith — June 22, 2020 — Social Good
References: coachoutlet & hypebae
Coach's We C You campaign is celebrating Pride month with a star-studded ad campaign that celebrates the LGBTQ+ community.
The campaign features figures like Kim Petras, Bob the Drag Queen, Rickey Thompson and more. In each scene, the stars detail a time that they felt seen, which includes family members acknowledging their chosen names, discovering the queer party scene, and impromptu protests with fans. Due to COVID-19, this ad takes place remotely, with each personality recording themselves on their laptop or phone.
In addition to spotlighting self-expression and individuality, this ad conveys an optimistic and unapologetic tone that encourages the viewer to be themselves, and to support others who are in pursuit of the same.
Image Credit: Coach
The campaign features figures like Kim Petras, Bob the Drag Queen, Rickey Thompson and more. In each scene, the stars detail a time that they felt seen, which includes family members acknowledging their chosen names, discovering the queer party scene, and impromptu protests with fans. Due to COVID-19, this ad takes place remotely, with each personality recording themselves on their laptop or phone.
In addition to spotlighting self-expression and individuality, this ad conveys an optimistic and unapologetic tone that encourages the viewer to be themselves, and to support others who are in pursuit of the same.
Image Credit: Coach
Trend Themes
1. Self-expression in Fashion - Opportunity for brands to create campaigns that celebrate and encourage self-expression, embracing individuality.
2. Celebrating LGBTQ+ Community - Increasing trend of fashion campaigns that highlight and support the LGBTQ+ community, promoting inclusivity and acceptance.
3. Remote Advertising - Growing trend of ad campaigns that are filmed remotely, utilizing technology to create engaging content.
Industry Implications
1. Fashion - Fashion brands can leverage self-expression and inclusivity to connect with consumers and build brand loyalty.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create innovative campaigns that celebrate diversity and showcase remote production abilities.
3. Technology - Technology companies can develop tools and platforms to facilitate remote advertising and production, enabling brands to create captivating campaigns.
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