Although the COVID-19 pandemic has disrupted most 2020 Pride events, BABE Wine still wanted to help the community celebrate with its new Pride campaign. The brand dedicated its social platforms to enabling the LGBTQ+ community to celebrate themselves and their support systems.
Included in the BABE Wine Pride campaign was a short video where parents of notable influencers in the LGBTQ+ community offered a toast in celebration of their children for Pride. Notably, the heartwarming video featured brothers Austin and Aaron Rhodes, who went viral after they came out to their dad on YouTube.
For each comment on Instagram or retweet on Twitter, BABE Wine will donate $1 (up to $15,000 total) towards LGBTQ+ organizations Love on a Mission, The Center, and Marsha P. Johnson Institute.
Image Credit: BABE Wine