The Federal is based in Toronto and in response to the COVID-19 outbreak, it launched a special 'Bread and Wine Club.' This is essentially a selection of packages that invite consumers to enjoy alcohol and snack pairings from the comfort of their own homes.
The different packages are curated to suit the different palettes based on preference, featuring six bottles of wine, with three varieties and two of each one. This also comes with snacks that complement it, including a bag of Cool Ranch Doritos and a loaf of bread. The different price points of the packages include $171, $181, and $191, with next day delivery with ID ready to show.
Image Credit: The Federal Toronto
Key Themes Behind This Trend
- Home Pairing Deliveries
- Businesses can develop pairing delivery packages that enable consumers to enjoy alcohol and snacks from the comfort of their own homes to cater to the increasing demand for such services, especially in response to COVID-19 outbreak.
- Personalized Pairings
- There is an opportunity for businesses to personalize pairing packages to suit different consumer preferences and palettes.
- Alcohol and Snack Pairings
- There is an opportunity for businesses to curate packages featuring combinations of alcoholic and snack items that complement each other.
Where This Applies
- Alcohol Delivery
- Using technology, businesses can offer customized alcohol delivery and pairing packages to cater to the growing demand for such services.
- Food Delivery
- Businesses can develop food delivery services specializing in snack items that complement alcohol products, providing customers with a convenient and complete pairing experience.
- Wine and Spirits Retailing
- Retailers can develop curated wine and spirits delivery and pairing programs to offer enhanced value and convenience to customers seeking an elevated at-home drinking and dining experience.
