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LOUIS XIII Cognac's 'Smart Decanter' Integrates NFC Technology
Rémy Cointreau is unveiling a new crystal decanter for its Louis XIII Cognac brand and although the packaging adopts a fairly traditional design, it integrates high-tech features for connectivity and consumer engagement. The 'Smart Decanter' for the premium Cognac brand integrates an NFC-enabled chip into the cork stopper, which can be activated with the tap of a smartphone.
With the Louis XIII Cognac Smart Decanter, fans of the brand will be able to quickly access the Louis XIII Society landing page, create or log into an account and have their unique decanter number automatically registered. As the Louis XIII Society is a private club that is exclusively open to those who own a Louis XIII decanter, this NFC bottle makes it easy for members to take advantage of VIP offerings such as customized engravings, limited-edition pre-releases and connecting with a Louis XIII personal advisor.
With the Louis XIII Cognac Smart Decanter, fans of the brand will be able to quickly access the Louis XIII Society landing page, create or log into an account and have their unique decanter number automatically registered. As the Louis XIII Society is a private club that is exclusively open to those who own a Louis XIII decanter, this NFC bottle makes it easy for members to take advantage of VIP offerings such as customized engravings, limited-edition pre-releases and connecting with a Louis XIII personal advisor.
