Vigneti Massa launches a set of vintage wines from 2018 with Guala and its connected closures -- specifically the Derthona Strepi, Derthona Costa del Vento, and the Derthona Montecitorio. Each of these bottles features NFC technology that leads consumers to detailed information about their bottle of wine. This is possible due to partnerships with a Luxembourg software technology company Compellio.
The information showcases where the wines were made, the vineyards that the grapes were grown on, the tasting notes and palette, as well as detailed reviews from experts. Every bottle can be verified using blockchain technology as well with a unique identification code, with the NFC caps available throughout a variety of countries including Italy, Austria, France, and more.
Image Credit: Vigneti Massa
Why This Trend Is Growing
- NFC Technology in Packaging
- Disruptive innovation opportunity: Explore the use of NFC technology in other industries, such as food and beverage, to provide consumers with detailed information and enhance their experience.
- Connected Closures
- Disruptive innovation opportunity: Develop smart closures for various product categories that can provide consumers with interactive content and authentication features.
- Blockchain Verification
- Disruptive innovation opportunity: Apply blockchain technology in packaging to enable product verification and ensure authenticity for consumers.
Industries Being Reshaped
- Wine and Spirits
- Disruptive innovation opportunity: Combine technology, like NFC and blockchain, with wine packaging to provide consumers with transparency, traceability, and enhanced engagement.
- Food and Beverage
- Disruptive innovation opportunity: Integrate NFC technology in food and beverage packaging, allowing consumers to access product information, nutritional details, and interactive content.
- Technology Solutions
- Disruptive innovation opportunity: Develop software and hardware solutions for companies in various industries to incorporate NFC technology and blockchain verification into their packaging offerings.
