To celebrate changes to its famous soup can labels, Campbell's commissioned artist Sophia Chang to create its very first official NFT collection. In the AmeriCANa Sophia Chang x Campbell's collab, there are 100 authenticated non-fungible tokens and they are available for purchase exclusively on NTWRK, plus one animated NFT art piece on OpenSea. The proceeds from these digital pieces of art will help to benefit the leading hunger-relief charity, Feeding America.
Chang, a street-style artist and illustrator, was inspired to pay tribute to the iconic soup can designs over the years. This collection of digital assets recalls Andy Warhol's Campbell's Soup Cans series and its place in pop culture, and now, the brand is introducing the next generation of art collectibles.