Cannabis brands are applying game elements into their products
Trend - Cannabis companies are adding interactive, gamified elements to their branding and product offerings to increase their approachability in the new market. These gamified elements create a sense of playfulness and add entertainment value to cannabis products.
Insight - The cannabis industry is gaining traction among young consumers, including Gen Z and Millennials. The two tech-savvy generations are increasingly searching for products with interactive and entertainment-based products. In response to the consumer desire for gamified entertainment, cannabis brands are including interactive components in their products and business models.
Insight - The cannabis industry is gaining traction among young consumers, including Gen Z and Millennials. The two tech-savvy generations are increasingly searching for products with interactive and entertainment-based products. In response to the consumer desire for gamified entertainment, cannabis brands are including interactive components in their products and business models.
Workshop Question - What interactive elements can your company add to better engage customers?
Trend Themes
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Gamification of Cannabis — Cannabis companies are adding interactive, gamified elements to their branding and product offerings to increase their approachability in the new market.
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Ar-enabled Packaging with Webar Experience — Cannabis brands are utilizing augmented reality to create interactive packaging experiences for their products, which allow customers to view virtual representations of products and engage with gamification processes.
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Nfts in the Cannabis Industry — Cannabis companies are introducing non-fungible tokens to facilitate access to exclusive products and features in both physical and digital space.
Industry Implications
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Gaming Industry — The gaming industry can capitalize on the trend of gamification in the cannabis sector by developing customizable gaming applications and experiences to complement the products.
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Augmented Reality Industry — Companies in the augmented reality industry can partner with cannabis brands to create innovative packaging applications and personalized experiences for their customers.
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Non-fungible Token Industry — The non-fungible token industry can work with cannabis industry players to develop innovative tokenization offerings that create new revenue streams and exclusive products for the cannabis customer base.
4 Featured, 35 Examples:
53,133 Total Clicks
Date Range:
Feb 22 — Apr 22
Trending:
Hot
Consumer Insight Topics:
