Cannabis brands are applying game elements into their products
Trend - Cannabis companies are adding interactive, gamified elements to their branding and product offerings to increase their approachability in the new market. These gamified elements create a sense of playfulness and add entertainment value to cannabis products.
Insight - The cannabis industry is gaining traction among young consumers, including Gen Z and Millennials. The two tech-savvy generations are increasingly searching for products with interactive and entertainment-based products. In response to the consumer desire for gamified entertainment, cannabis brands are including interactive components in their products and business models.
Insight - The cannabis industry is gaining traction among young consumers, including Gen Z and Millennials. The two tech-savvy generations are increasingly searching for products with interactive and entertainment-based products. In response to the consumer desire for gamified entertainment, cannabis brands are including interactive components in their products and business models.
Workshop Question - What interactive elements can your company add to better engage customers?
Trend Themes
1. Gamification of Cannabis - Cannabis companies are adding interactive, gamified elements to their branding and product offerings to increase their approachability in the new market.
2. Ar-enabled Packaging with Webar Experience - Cannabis brands are utilizing augmented reality to create interactive packaging experiences for their products, which allow customers to view virtual representations of products and engage with gamification processes.
3. Nfts in the Cannabis Industry - Cannabis companies are introducing non-fungible tokens to facilitate access to exclusive products and features in both physical and digital space.
Industry Implications
1. Gaming Industry - The gaming industry can capitalize on the trend of gamification in the cannabis sector by developing customizable gaming applications and experiences to complement the products.
2. Augmented Reality Industry - Companies in the augmented reality industry can partner with cannabis brands to create innovative packaging applications and personalized experiences for their customers.
3. Non-fungible Token Industry - The non-fungible token industry can work with cannabis industry players to develop innovative tokenization offerings that create new revenue streams and exclusive products for the cannabis customer base.
4 Featured, 35 Examples:
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Date Range:
Feb 22 — Apr 22
Trending:
Hot
Consumer Insight Topics:
