Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Recycled
Hotels
Hotels incorporate recycled materials into their designs and operations.
5.0
Trend score
What's Happening
What is the Recycled Hotels trend?
Recycled Hotels: As sustainability becomes more important, hotel brands are aiming to reduce their impact with the use of recycled materials. Everything from food recycling programs to hangers made from recycled materials are helping to bring down the environmental impact of these large businesses.
Insight
The consumer insight behind the Recycled Hotels trend
Sustainability has become more important to consumers as the consequences of climate change become more visible in people's day-to-day lives. Some consumers are experiencing worsening anxiety related to the future of the environment, and more are now making sustainable choices in order to reduce their personal impact. These consumers turn to brands that are making it easier for them to make eco-friendly purchase decisions.
Trend themes
Themes within the Recycled Hotels trend
Three behaviours holding the trend together01
Eco-Friendly Luxury Collaborations
Luxury brands are teaming up with hotels to offer tailormade amenities, realized with 100% recycled materials or sustainably sourced products.
02
Sustainable Hotel Designs
Hotels are using reclaimed materials, aiming to reduce waste by offering locally sourced items, or creating a space for guests to donate used clothing.
03
Sustainable Supply Chain
Hotels are implementing a sustainable supply chain by partnering with local farms, promoting local sustainability, and developing products and amenities made with recycled materials.
Industry implications
What the Recycled Hotels trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels are actively implementing strategies to reduce their environmental impact while offering sustainable experiences for guests.
For
Luxury Brands
Brands promoting a sustainable impact are collaborating with hotels to offer luxury amenities with sophisticated designs and commitment to 100% recycled or sustainably sourced materials.
For
Sustainability Industry
New opportunities in sustainability, such as creating a sustainable supply chain and developing new products to promote recycling in the hospitality industry.
Workshop question
How is your brand making sustainability an easier choice for customers?
Trend signals
Trend signals for Recycled Hotels
Trend score 5.0 out of 10, from popularity 67%, activity 66%, freshness 19%.
Popularity67%
Activity66%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Recycled Hotels trend
7 featured examples from May 12, 2021 to Dec 6, 2023CategoryEco
Sustainable Hotel Designs
1 Hotel Nashville Just Opened its Doors
Hotels are increasingly incorporating sustainable and eco-friendly practices in their operations and design, creating opportunities for green innovation in the hospitality industr…
CategoryEco
Recycled Hotel Clothing Hangers
Hotel Supply and Mainetti Launch the 'Paperform Hanger'
The hospitality industry is ripe for disruptive innovation in the manufacture and distribution of eco-conscious and luxurious hotel amenities, such as sustainable hangers like the…
CategoryEco
Sustainable Hotel Textiles
liv interior Offers Beautifully Handcrafted, Eco-Friendly Hotel Items
Hotels and resorts that prioritize sustainability and eco-friendliness can attract environmentally-conscious travelers.
CategoryEco
Eco-Friendly Luxury Brand Collaborations
Kempinski Hotels and Ferragamo Joined on Hotel Amenities
Luxury hotels and hospitality brands can collaborate with luxury fashion brands to create tailor-made, eco-friendly amenities and elevate the guest experience.
CategoryBusiness
Accessible Eco Produce Distribution
Hilton Hotels Recently Signed an Agreement with FreshOnTable
The hospitality industry is expected to adopt more sustainability practices, such as locally sourced produce and responsible hospitality, to promote sustainability and reduce envi…
CategoryArt & Design
Sustainable Flat-Packable Hotel Furniture
Fritz Hansen Recently Debuted Its First Outdoor
The outdoor furniture industry can explore the potential of sustainable and flat-packable designs to cater to eco-conscious consumers.
CategoryLifestyle
Sustainable Hotel Brand Pillows
The Marriott Down Alternative Eco Pillow is Hypoallergenic
The hospitality industry can leverage the trend of sustainable hotel brand pillows to attract environmentally-conscious travelers and enhance their guest experience.
