Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Medicine
Businesses adapt pharmaceutical packaging with inclusion in mind.
3.7
Trend score
Trend
What is the Accessible Medicine trend?
Accessible Medicine: Businesses in healthcare industries are increasingly prioritizing accessibility in pharmaceutical and over-the-counter medicinal products. Consumers with disabilities like visual impairments or dexterity issues are now benefitting from easier-to-open medication packaging designs and braille-based labels.
Insight
The consumer insight behind the Accessible Medicine trend
Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs.
Trend themes
Themes within the Accessible Medicine trend
Three behaviours holding the trend together01
Inclusive Design
Businesses in healthcare industries are prioritizing accessibility and inclusive design for their products, including medical packaging and prescription labels, to make them easier to use for consumers with disabilities.
02
Crowdsourcing Innovation
Crowdsourcing platforms like TikTok are empowering individuals to share their stories of struggle with certain medical conditions and to connect with creative problem solvers who can develop innovative solutions.
03
Specialized Pharmacy Services
Digital pharmacies specializing in serving people with unique needs, such as those who are blind, are changing the game in healthcare accessibility, not only providing medication but also education and support for patients.
Industry implications
What the Accessible Medicine trend means for industry
Where the trend changes the playbookFor
Healthcare
Inclusive design and specialized services are opportunities for healthcare businesses to not only cater to those with varying needs but also stand out in an increasingly competitive industry.
For
Pharmaceutical
Innovation in medication packaging and prescription labels opens up opportunities for pharmaceutical companies to differentiate themselves in the market and make their products more accessible to a wider range of consumers.
For
Technology
The use of technology in specialized pharmacy services and crowdsourcing innovation is transforming the way healthcare is delivered and showcasing opportunities for businesses in the technology sector to make a positive social impact.
Workshop question
How can your brand better prioritize accessibility?
Trend signals
Trend signals for Accessible Medicine
Trend score 3.7 out of 10, from popularity 57%, activity 42%, freshness 12%.
Popularity57%
Activity42%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Medicine trend
5 featured examples from Mar 25, 2021 to Jul 26, 2022CategoryArt & Design
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
Innovative products like the TremorSafe Pill Dispenser that cater to specific patient needs can revolutionize healthcare and enhance patient care.
CategoryLifestyle
Accessible Pharmacy Services
This Pharmacy Serves People with Physical Disabilities
Pharmaceutical companies should consider offering more services catering to the needs of people with disabilities.
CategoryLifestyle
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
The pharmaceutical industry can develop more targeted and inclusive packaging designs for their products.
CategoryEco
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
Opportunity to offer eco-friendly, accessible and safety-compliant medication packaging options to the pharmaceutical industry.
CategoryBusiness
Talking Pharmacy Prescription Labels
Hy-Vee Pharmacy is Rolling Out New Features for Customers
Accessibility-focused innovations in the healthcare industry can improve outcomes for patients with visual or sensory impairments, offering new revenue streams for firms investing…
