Businesses adapt pharmaceutical packaging with inclusion in mind
Trend - Businesses in healthcare industries are increasingly prioritizing accessibility in pharmaceutical and over-the-counter medicinal products. Consumers with disabilities like visual impairments or dexterity issues are now benefitting from easier-to-open medication packaging designs and braille-based labels.
Insight - Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs.
Insight - Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs.
Workshop Question - How can your brand better prioritize accessibility?
Trend Themes
1. Inclusive Design - Businesses in healthcare industries are prioritizing accessibility and inclusive design for their products, including medical packaging and prescription labels, to make them easier to use for consumers with disabilities.
2. Crowdsourcing Innovation - Crowdsourcing platforms like TikTok are empowering individuals to share their stories of struggle with certain medical conditions and to connect with creative problem solvers who can develop innovative solutions.
3. Specialized Pharmacy Services - Digital pharmacies specializing in serving people with unique needs, such as those who are blind, are changing the game in healthcare accessibility, not only providing medication but also education and support for patients.
Industry Implications
1. Healthcare - Inclusive design and specialized services are opportunities for healthcare businesses to not only cater to those with varying needs but also stand out in an increasingly competitive industry.
2. Pharmaceutical - Innovation in medication packaging and prescription labels opens up opportunities for pharmaceutical companies to differentiate themselves in the market and make their products more accessible to a wider range of consumers.
3. Technology - The use of technology in specialized pharmacy services and crowdsourcing innovation is transforming the way healthcare is delivered and showcasing opportunities for businesses in the technology sector to make a positive social impact.
