Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Sustainable
Sports
Sports apparel is increasingly being made with sustainable materials.
4.9
Trend score
What's Happening
What is the Sustainable Sports trend?
Sustainable Sports: Sustainable materials in the making of sports apparel is on the rise, with both small and large brands using recycled, organic, and/or upcycled materials to create functional, eco-friendly collections.
Insight
The consumer insight behind the Sustainable Sports trend
Known for contributing to global waste and carbon emissions, the fashion industry has an enormous impact on the environment. Consumers are increasingly aware of the wasteful nature of the industry, as well as how their own purchase habits impact the environment. In order to mitigate their climate-related anxiety, more consumers are choosing to shop from brands that prioritize effective forms of sustainability.
Trend themes
Themes within the Sustainable Sports trend
Three behaviours holding the trend together01
Sustainable Materials
The use of recycled, organic, and upcycled materials in the creation of sports apparel and accessories is on the rise, as consumers become more environmentally conscious.
02
Functional Technical Fabrics
Sports brands are investing in lightweight and comfortable technical fabrics to enhance performance while offering functionality.
03
Collaborative Sustainability
Collaboration between experts in design, retail, supply chain, and sustainability is driving sustainable solutions to sports apparel design and production.
Industry implications
What the Sustainable Sports trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is under pressure to become more sustainable in its production process, which presents an opportunity to invest in sustainable materials and innovative production processes.
For
Sports Apparel
The production of sports apparel is shifting towards sustainability, allowing brands to differentiate themselves from competitors and attract environmentally-conscious consumers.
For
Sports Medicine Products
Sports medicine product suppliers are investing in sustainable materials to enhance the functionality of their products, while enabling consumers to make eco-friendly choices.
Workshop question
How could your brand be more sustainable?
Trend signals
Trend signals for Sustainable Sports
Trend score 4.9 out of 10, from popularity 56%, activity 79%, freshness 12%.
Popularity56%
Activity79%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sustainable Sports trend
4 featured examples from May 31 to Jul 7, 2022CategoryLifestyle
Sustainable Sports Braces
The 'CleanPrene' Braces Are Made From Bio-Based & Recycled Materials
Sustainable sports medicine products represent a major opportunity for sports medicine companies to produce eco-friendly solutions.
CategoryEco
Sustainably Produced Vintage Sportswear
Nike Debuts a New Sustainable 'Re-Creation' Program
The use of vintage and deadstock pieces in sportswear demonstrates the trend of sustainable and environmentally conscious production in the fashion industry.
CategoryFashion
Sustainable Technical Tennis Apparel
Sigrún is Debuting Its Summer 2022 Tennis Collection
The sportswear industry can benefit from innovations in sustainable and technical fabrics to create high-performance, eco-friendly garments.
CategoryLifestyle
Upcycled Sporty Nostalgic Apparel
adidas and Parley Join Forces on a New Collection of Sportswear
Incorporating sustainable and eco-friendly designs into fashion collections.
