Category
Lifestyle
Festive Fusions
Trend cluster
Category
Tactile
Brewing
Coffee brands are catering to artisanal tastes with new manual coffee makers.
6.1
Trend score
Trend
What is the Tactile Brewing trend?
Tactile Brewing: An increasing number of brands are offering cordless coffee making tools that require manual operation. This is most notably captured by the recent rise of lever espresso machines and hand-crank bean grinders, both of which promise to reward users' physical labor with barista-quality espresso.
Insight
The consumer insight behind the Tactile Brewing trend
Drip coffee pots and basic pod-based makers are continually being swapped for complex countertop machines, many of which feature built-in smart tech and corresponding mobile apps. While these machines appeal to tech-savvy java lovers, they have also ignited a desire in more artisanal-focused consumers for simpler alternatives. In particular, these consumers want tools that bring them closer to the bean and enliven their senses via tactile pumps, levers, and cranks.
Trend themes
Themes within the Tactile Brewing trend
Three behaviours holding the trend together01
Manual Coffee Makers
An increasing number of coffee brands are offering cordless coffee making tools that require manual operation.
02
Tactile Experience
There is a desire in more artisanal-focused consumers for simpler alternatives that bring them closer to the bean and enliven their senses via tactile pumps, levers, and cranks
03
Personalized Coffee Brewing
A growing number of coffee enthusiasts are seeking more precision and control over device-operated, inconsistent brew methods.
Industry implications
What the Tactile Brewing trend means for industry
Where the trend changes the playbookFor
Kitchen Appliance
Companies that specialize in developing manual coffee makers that are durable, high-quality, and portable could benefit from the growing demand for a sensory coffee brewing experience.
For
Hospitality
As manual coffee makers continue to grow in popularity, the hospitality sector may explore integrating them into guest experiences, as an homage to the artistry of coffee-making.
For
Sustainable Manufacturing
Coffee makers that are built to last and constructed from environmentally friendly materials like stainless steel, aluminum, or titanium could emerge as disrupters in the traditional coffee appliance industry.
Workshop question
How could your brand better appeal to craft-conscious consumers?
Trend signals
Trend signals for Tactile Brewing
Trend score 6.1 out of 10, from popularity 80%, activity 90%, freshness 13%.
Popularity80%
Activity90%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tactile Brewing trend
8 featured examples from Mar 10, 2021 to Oct 14, 2022CategoryArt & Design
Manually Powered Espresso Makers
The Wacaco Minipresso NS2 Works with Nespresso Pods
The Wacaco Minipresso NS2 demonstrates the opportunity for creating innovative new coffee-making tools and products for the coffee industry.
CategoryTech
Cordless Espresso Machines
ROK's New 'EspressoGC' Produces Barista-Quality Coffee Cord-Free
Companies in the home appliances industry can explore developing cordless espresso makers and expanding their product line to cater to environmentally conscious customers.
CategoryArt & Design
Elegant Manual Espresso Makers
The Leverpresso Pro Portable Lever Espresso Maker is High-Quality
The Leverpresso Pro and other high-quality portable espresso makers highlight an opportunity for kitchen appliance manufacturers to capitalize on the growing demand for precise an…
CategoryArt & Design
Titanium-Made Coffee Grinders
The Weber Workshops HG-2 Coffee Grinder Sets a New Standard
Kitchen appliance manufacturers can tap into demand for premium coffee accessories by developing high-end, precision coffee grinders that offer advanced features and use premium m…
CategoryArt & Design
Minimalist Manual Espresso Makers
The Newton Brua Home Espresso Maker Achieves a Smooth Crema
The kitchen appliance industry can capitalize on the manual espresso maker trend by creating more innovative and user-friendly designs that cater to customers' desire to create th…
CategoryArt & Design
Mountable Manual Espresso Makers
The 'SUPERKOP' Hand-Powered Espresso Maker is Electricity-Free
The kitchen appliance industry can produce and market innovative yet cost-effective manual espresso makers that align with the trend of eco-friendliness and space-saving.
CategoryArt & Design
Precision Manual Espresso Machines
The Flair 58 Espresso Press Offers Three Temperature Settings
The coffee and beverage industry can capitalize on the trend of manual espresso machines by offering premium, high-quality brewing solutions for coffee enthusiasts at home.
CategoryTech
Dual-Burr Manual Coffee Grinders
The 'MOMENTEM' Coffee Grinder Has Two Grinding Chambers
With the rise of personalized and multi-step coffee grinding processes, there is an opportunity for coffee gear manufacturers to create new, innovative devices, like the MOMENTEM…
